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Frequently Asked Questions

Smartsource

Who publishes the best coupons?

Two companies, Smartsource (or Smart Source) and Valassis, publish the majority of coupons. Smartsource (or Smart Source) and Valassis coupons may be found in the Sunday paper.

The best coupons are published by Smartsource and Valassis. Smartsource and Valassis each publish one section of coupons per paper. These coupon sections are color and have a glossy finish. Sometimes Smartsource and Valassis will publish an additional section. Each week, we will tell you how many sections you should find for Smartsource and Valassis.

On some holidays, Smartsource and Valassis will not issue coupons. We will let you know if there are no sections for Smartsource and Valassis.

In addition to Smartsource and Valassis, sometimes other manufacturers will publish their own sections. We will alert you to anything that is in addition to Smartsource and Valassis.

The manufacturers issue their best deals through these coupon inserts in the Sunday paper. By comparison, coupons that you may print off of the internet will most often be sub-standard in terms of dollar value.