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Teri's Blog

31 Days to Save – Day 25 – Lose the Loyalty

Posted By: terisblog on January, 23 2014

“31 Days to Save ”: A crash course in grocery savings!

http://www.TheGroceryGame.com saves TIME!

Jump in at any time. Catch up on days you missed here on Pinterest.

Listen to Day 1 – Blog Talk Radio

Listen to Days 1-3 – Blog Talk Radio

Listen to Days 4-5 – Blog Talk Radio

Let’s not get trapped into higher prices because of brand loyalty. Keep an open mind.

Here’s an excerpt from Chapter 4 of “Shop Smart, Save More”:

…Investing is also NOT about being brand loyal. You only like your special brand of chips? Get over it. I can show you a bag for half that much or even better. Sure, once in a while, your brand of chips will be on sale, and you should go for it. But guess what? You just might find that another brand is just as good or better.  And the bonus is this: Investing frees up money in other areas. Once you invest in all areas of your groceries, the day will come when you are so far ahead in your savings, and your cupboards are so bursting, and your bank account is so much fatter, that you can afford to splurge and maybe grab that bag of your favorite brand of chips. Lots of Grocery Gamers are saving enough to go organic on their produce. The benefits of investing are boundless.

This VIDEO speaks of losing the loyalty, and a good review on other strategies we’ve covered:

http://www.wpxi.com/news/23223456/detail.html

Acknowledge that you did your daily reading by leaving a comment on our Facebook thread for Day 25 “Lose the Loyalty.”  Ask questions, or share some of the best things you’ve tried as you branched out beyond your normal brand, or share what you just can’t give up.


Optional additional reading:

The nice thing about our investing strategy, is that your favorite brand probably does go on sale, and if you play it right, you’ll stock up accordingly. My husband has to have Fritos brand original corn chips. There’s no coupons for those, but they do go on BOGOs at which time we stock up on about 6-8 bags, and that usually gets him through to the next sale.

Here’s another way to break out of the loyalty trap, from Chapter 4 of “Shop Smart, Save More”:

Catalinas are the coupons that come out of the register…. It’s like playing the slot machines–you never know what will come out. I used to ignore these, until I learned that sometimes manufacturers’ rewards and incentives come out of there. You just might buy a certain number of products that were required in a manufacturer’s incentive to qualify for a $5 or even $10 coupon to come out of that register! Do not throw these away! There are also Catalinas that come out that are based on a competitor’s product that you just bought. Say you bought brand A cereal on that shopping trip. Well, at the register, Brand B pops out to introduce himself, and wants to court you on your next coupon date! Now you have a coupon for an item you typically buy, but a different brand. Remember, we are NOT brand loyal; We are quality loyal. We will try new things!

End of excerpt from “Shop Smart, Save More” by Teri Gault with Sheryl Berk
http://www.thegrocerygame.com/more-ways-to-save/teris-book-shop-smart-save-more/

Now to show your commitment to 31 days, go back and comment on our Facebook thread for Day 25  “Lose the Loyalty.”  Ask questions, or share some of the best things you’ve tried as you branched out beyond your normal brand, or share what you just can’t give up. http://www.facebook.com/TheGroceryGame

See you for Day 26, tomorrow!

Lots more savings to come!!!

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