- terisblog
- February, 02 2012
- No Comment
Would YOU buy Store Brand Baby Formula?
Have you seen the release?
“NEW STUDY REVEALS MOMS FEEL PRESSURE TO BUY EXPENSIVE BABY BRANDS, EVEN IN DOWN ECONOMY”
http://www.multivu.com/mnr/54418-kelton-research-mom-study-baby-products-store-brand-infant-formula
The study revealed that 52% of moms are willing to buy store brand products for the household. But when it comes to our children, we’re definitely more wary of quality, as only 30% will buy store brand products for our babies. We become even more particular with our babies’ food, as only 23% would buy store brand baby formula.
As a mom of two, those numbers don’t surprise me one bit! Motherhood is filled with guilt and fear. I know how much we will crawl on our bloody knees to always give only the best to our children. Heck, I walked around with holes in my shoes for years, and fed my kids well! And back in the day, I didn’t use formula. But if I did, my initial response was… Yep! I would have found a way to buy name brand formula.
Then I thought is it really necessary to spend more on name brand formula?…
So I dug in…
First of all… Those of us who have tried store brands of other food products, for the most part, have learned that they’re a reasonable alternative for saving money when the name brand is not on sale with a coupon. Sure, there are a few that we weren’t thrilled with, just like one name brand can be better than another name brand.
But do we take that risk with our children?…
I would not advise you one way or the other, but there is an advocate for store brand formula, who seems to be very reputable. You can google her and decide for yourself, if you want to take her advice. Dr. Jennifer Trachtenberg is quoted on the subject of store brand baby formula,
“According to the Infant Formula Act, all infant formulas manufactured in the United States must contain the same key nutrients and adhere to the same quality and safety guidelines. This survey found that less than a quarter of the moms were willing to buy store brand formulas, which indicates that there is a significant knowledge gap. Far too many families are spending twice as much as they need to for infant formula, just to get a brand that is advertised, … Just like generic prescription medications have changed the healthcare landscape by proving more expensive does not mean better, store brand formulas can play a huge role in helping parents take the best possible care of their babies, as well as their budgets.”
With that said, I can see that this release and study were sponsored by the below website, and on their site they claim that store brand can save $600 a year. I concur on that point, but as far as the health and well-being of any baby, I would have to defer to the experts, doctors, and finally the mother of the child.
Here’s why it took me awhile to comment on this release…
While I was initially turned off by the idea of store brand formula, I have to say I think I’ve been swayed by all that I’ve read and considered since this release came out. I guess it really pulled at my heart strings, as a mom who wants to save money, but never at the expense of my children. And in finality, if I was buying formula today, I think I would ask my doctor about store brand formula.
Aww… if you’re the mom of an infant, my heart goes out to you! And if it’s any encouragement, the guilt and fear never ends. Just wait until you have to decide when to let him get his driver’s license! Or when she’s allowed to go on a date! This too shall pass!
If you and your doctor decide to go to store brand formula, I found a $5 coupon on their website that can be printed for a number of supermarkets’ store brand formulas here:
http://www.storebrandformula.com/baby-formula-coupons.aspx
Note: Name brand baby formula on sale with a coupon is usually cheaper than store brand. But it will not always be on sale when you run out. If you’re sticking to name brand, you could stock up (“invest”) in your baby’s name brand formula when it’s on sale, and use coupons to go with those same sales. Just pay attention to the date on the package, and make sure you stock up accordingly and use accordingly.